Editing Charlie Noord (section)

== Career ==
Noord began working at the Ferrari dealership in 1983. In 1993, he was caught stealing leather from vehicles at the dealership and was dismissed.

Noord then worked for a few months at [[Stichting Noord Registratiebureau]], the organization founded by Walter Noord. He found temporary premises for registry sessions. When staff worked outside Rotterdam, he negotiated accommodation with hotel owners. These negotiations led him to establish Dubbelrif.

In 1994, Noord's distant cousin [[Walter Noord]] introduced him to [[Maikel van Hetten]], who had contacts in Curaçao. While Van Hetten prepared to visit these contacts in August, Walter sent him a letter asking, “''Is Charlie coming as well?''” Charlie made the trip but arrived in Curaçao one day after Van Hetten. He explained the delay by saying that he had not “consumed enough leather,” meaning that he had not eaten enough leather. It is not known whether he actually ate it.

Van Hetten used his contacts to help Noord obtain [[Hotel Zoutbaai]]. After completing the acquisition, Noord established Dubbelrif Hotelmaatschappij N.V. in Rotterdam on 21 September 1994 to own and operate the hotel. Hotel Zoutbaai rented rooms by the night while Noord controlled its budget and room-rate schedule from Rotterdam.

By 2002, fear of the [[Tanoa Einsatzgruppen]] and its military control of [[Fiji]] had reduced tourism in New Caledonia to a historical low. The decline reduced the price of [[Hôtel Pointe de Néra]] near [[Bourail]], making New Caledonia the least expensive expansion option considered by Noord. Dubbelrif acquired the hotel and opened an office in [[Nouméa]].

Noord used the sales and advertising skills he had developed at the Ferrari dealership to promote Hôtel Pointe de Néra. His campaign focused on Dutch tourists and restored demand at the hotel.

Dubbelrif used the hotel to introduce the Rifhuis format. A Rifhuis was a furnished residence rented by the month, with bookings and guest services handled through the reception desk of a nearby Dubbelrif hotel.

Local directors handled daily operations at each property. Before every high season, they sent proposed room rates to Noord-Rotterdam. Noord personally approved the final schedule and returned it to the hotel.