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{{About|the Dutch energy drink and clothing company|the religion whose followers are called Paapists|Paapism}}
{{Infobox company
{{Infobox company
| name               = Paapist
| name = Paapist
| logo              =
| type = Private
| type               = Private
| industry = Beverage manufacturing
| industry           = Beverages, branded clothing
| founded = 1993
| founded           = 1993
| founder = [[Gerard Paap]]
| founder           = [[Gerard Paap]]
| hq_location_city = [[Rotterdam]]
| headquarters      = [[Rotterdam]], [[Netherlands]]
| hq_location_country = [[Netherlands]]
| area_served       = [[Netherlands]], [[Belgium]], western [[Germany]]
| area_served = [[Netherlands]]<br>[[Belgium]]<br>Western [[Germany]]
| products           = Energy drinks, purple work shirts, promotional clothing
| products = Energy drinks<br>Branded clothing
| owner             = [[Paap family]]
| owner = [[Paap family]]
}}
}}


'''Paapist''' is a Dutch energy drink and branded clothing company founded in 1993 by [[Gerard Paap]] in [[Rotterdam]], [[Netherlands]]. The company is best known for its purple canned energy drink and purple branded clothing, including the Paapist clothing associated with [[Koen Paap]].
'''Paapist''' is a Dutch beverage company founded by [[Gerard Paap]] in [[Rotterdam]] in 1993. Its principal product is an energy drink sold in purple cans. The company also produces purple branded clothing and is owned by the [[Paap family]].<ref name="gerard-paap-career"/>


== History ==
== History ==
Paapist was founded in Rotterdam in 1993 by [[Gerard Paap]]. The company began as a small drink label that supplied caffeinated soft drinks to shops, garages, night kiosks and railway-area suppliers in South Holland. Its early customers included dock workers, mechanics, drivers and freight workers who bought the drink during long shifts.
Paapist began as a small beverage label that supplied caffeinated soft drinks through shops and garages in South Holland. Night kiosks and suppliers near railway facilities also stocked the drink. Its early customers included dock workers and freight drivers, while mechanics bought it during long shifts.


The company adopted purple packaging in the mid-1990s. The colour was used on cans, delivery boxes, shirts and local shop signs. By the late 1990s, Paapist had become a known local brand in Rotterdam and nearby industrial areas.
The company adopted purple packaging in the mid-1990s. Purple was first used on the cans and delivery boxes before being extended to promotional shirts and signs displayed by retailers. By the late 1990s, Paapist had established a regular market in Rotterdam.


During the early 2000s, Paapist expanded its advertising through local television spots and small sponsorships. [[Koen Paap]] appeared in one of the company's energy drink commercials during this period. The commercial connected the brand with railway workers and freight drivers, partly because Koen Paap was already known for wearing purple Paapist clothing during railway work.
During the early 2000s, Paapist began using local television commercials and small sponsorships to advertise the drink. [[Koen Paap]] appeared in one television commercial wearing purple Paapist clothing. The commercial used his work as a freight train operator and his existing use of the clothing to market the drink to railway and freight workers.<ref name="koen-paap-commercial"/>


By the 2010s, Paapist sold both energy drinks and branded clothing. The clothing line included purple polo shirts, jackets, caps and work shirts. These items were first produced for promotional use before becoming regular company merchandise.
By the 2010s, clothing that had originally been produced for promotional use was being sold as regular company merchandise. Work shirts remained part of the range, which was expanded to include polo shirts, jackets and caps.


== Products ==
== Products and branding ==
Paapist's main product is a purple-canned energy drink. The drink is sold in standard cans and larger work-shift cans. The company also produces branded clothing, mostly in purple, including polo shirts and workwear used in advertising.
Paapist's main product is an energy drink sold in standard cans and larger cans marketed for use during long work shifts. The drink is identified by its purple packaging.


The Paapist clothing worn by [[Koen Paap]] became one of the company's best-known visual identifiers. It appeared in promotional photographs, local advertising and later company merchandise.
The company also sells branded clothing that is primarily purple. The clothing originated as promotional workwear used in advertisements and photographs. It later became a regular product line sold alongside the energy drink.


== Health investigation ==
== Health investigation ==
In 2011, the [[Noordelijke Gezondheidsinspectie]] published a health investigation into Paapist after complaints from schools, railway employers and municipal health workers in Rotterdam. The investigation found that the drink contained unusually high levels of caffeine, sugar and acidity compared with most soft drinks sold in the same shops.
In 2011, the [[Noordelijke Gezondheidsinspectie]] investigated Paapist following complaints submitted by schools and municipal health workers in Rotterdam. Railway employers also raised concerns about consumption during long shifts.


The report stated that regular use of Paapist was associated with sleep disruption, stomach irritation, dental damage and increased restlessness among frequent consumers. It also noted that larger work-shift cans were often consumed by freight workers and drivers during long shifts, which increased the risk of overuse.
The investigation found that Paapist contained more caffeine and sugar than most soft drinks sold through the same outlets. Its acidity was also higher. The report associated frequent consumption with disrupted sleep and increased restlessness. It also recorded stomach irritation and dental damage among regular consumers. The larger cans were identified as a particular concern because freight workers and drivers often consumed them during extended shifts.<ref name="gerard-paap-career"/>


Paapist responded by adding a warning label to its larger cans in 2012. The company did not change the drink's main formula, but it reduced the amount of sugar in one smaller can variant that was sold in supermarkets from 2013 onward.
Paapist added a warning label to its larger cans in 2012. The company retained the main formula, but reduced the sugar content of one smaller variant that entered supermarket distribution in 2013.
 
== Advertising ==
Paapist advertising has focused on workers, drivers, freight operators and local street-level customers. The company's early advertising used posters and shop-window signs in Rotterdam. Later campaigns used television commercials, railway-area advertisements and branded clothing.
 
The early 2000s commercial featuring [[Koen Paap]] showed him in purple Paapist clothing while promoting the drink as a work-shift energy drink.


== See also ==
== See also ==
Line 46: Line 43:
* [[Rotterdam]]
* [[Rotterdam]]
* [[Noordelijke Gezondheidsinspectie]]
* [[Noordelijke Gezondheidsinspectie]]
== References ==
{{Reflist|refs=
<ref name="gerard-paap-career">"[[Gerard Paap#Career|Career]]". ''Gerard Paap''. ''Vrienden Universe Wiki''.</ref>
<ref name="koen-paap-commercial">"[[Koen Paap#Personal life|Personal life]]". ''Koen Paap''. ''Vrienden Universe Wiki''.</ref>
}}


[[Category:Companies]]
[[Category:Companies]]
[[Category:Organizations]]
[[Category:Paap family]]
[[Category:Paap family]]
[[Category:Rotterdam]]
[[Category:Rotterdam]]
[[Category:Vriend Era]]
[[Category:Vriend Era]]

Latest revision as of 16:21, 1 July 2026

Paapist
Company typePrivate
IndustryBeverage manufacturing
Founded1993
FounderGerard Paap
Headquarters,
Area served
Netherlands
Belgium
Western Germany
ProductsEnergy drinks
Branded clothing
OwnerPaap family

Paapist is a Dutch beverage company founded by Gerard Paap in Rotterdam in 1993. Its principal product is an energy drink sold in purple cans. The company also produces purple branded clothing and is owned by the Paap family.[1]

History

[edit | edit source]

Paapist began as a small beverage label that supplied caffeinated soft drinks through shops and garages in South Holland. Night kiosks and suppliers near railway facilities also stocked the drink. Its early customers included dock workers and freight drivers, while mechanics bought it during long shifts.

The company adopted purple packaging in the mid-1990s. Purple was first used on the cans and delivery boxes before being extended to promotional shirts and signs displayed by retailers. By the late 1990s, Paapist had established a regular market in Rotterdam.

During the early 2000s, Paapist began using local television commercials and small sponsorships to advertise the drink. Koen Paap appeared in one television commercial wearing purple Paapist clothing. The commercial used his work as a freight train operator and his existing use of the clothing to market the drink to railway and freight workers.[2]

By the 2010s, clothing that had originally been produced for promotional use was being sold as regular company merchandise. Work shirts remained part of the range, which was expanded to include polo shirts, jackets and caps.

Products and branding

[edit | edit source]

Paapist's main product is an energy drink sold in standard cans and larger cans marketed for use during long work shifts. The drink is identified by its purple packaging.

The company also sells branded clothing that is primarily purple. The clothing originated as promotional workwear used in advertisements and photographs. It later became a regular product line sold alongside the energy drink.

Health investigation

[edit | edit source]

In 2011, the Noordelijke Gezondheidsinspectie investigated Paapist following complaints submitted by schools and municipal health workers in Rotterdam. Railway employers also raised concerns about consumption during long shifts.

The investigation found that Paapist contained more caffeine and sugar than most soft drinks sold through the same outlets. Its acidity was also higher. The report associated frequent consumption with disrupted sleep and increased restlessness. It also recorded stomach irritation and dental damage among regular consumers. The larger cans were identified as a particular concern because freight workers and drivers often consumed them during extended shifts.[1]

Paapist added a warning label to its larger cans in 2012. The company retained the main formula, but reduced the sugar content of one smaller variant that entered supermarket distribution in 2013.

See also

[edit | edit source]

References

[edit | edit source]
  1. 1.0 1.1 "Career". Gerard Paap. Vrienden Universe Wiki.
  2. "Personal life". Koen Paap. Vrienden Universe Wiki.